A Premium Finish

Flipping this worldwide household name was no mean feat. With that came the development of a new store-in-store concept for China along with a roll-out guide for a 1500 site footprint presence across China; combined as a range of settings and sizes. 

After two years of internal discussion, the brand manager had a green light to launch Bosch home appliances as a premium offering in the China market, and like other unique situations we encounter locally, the only place in the world where this occurred.